WhatsApp is about to start making Facebook even MORE money | Tech | Life & Style
While recent scandal may put Facebook’s future in question, its other owned platforms like WhatsApp and Instagram are set to help the company.
Instagram is starting to grow revenue and WhatsApp, despite being all losses since being bought, is about to start making money.
Facebook CEO Mark Zuckerberg said, in the earnings call: “WhatsApp Status is by far the biggest of these products and continues to grow quickly.”
He went on: “In just a few months, more than three million people are actively using WhatsApp Business. It’s a hit and it’s growing quickly.”
This breaks down into two sections, WhatsApp Status and WhatsApp Business.
WhatsApp Status is the app’s answer to rival social media offering Snapchat. This allows users to upload edited pictures and videos from the day to give an at-a-glance view of their daily story, or Status.
The WhatsApp monthly active user base is a whopping 1.5 billion people and since Zuckerberg said that WhatsApp Status is “by far the biggest”, it should be beating the competition well for popularity, if not profits.
Before this, the last update from Facebook, in November, had WhatsApp Status at 300 million daily active users.
Snapchat, by comparison had 187 million daily active users.
Judging by the recent statements of success and growth it could be fair to assume WhatsApp has more than double the daily user base of Snapchat.
It’s this Status platform when Facebook plans to place ads. Snapchat currently makes around $1.3 billion annually for its similarly placed ads.
So, while users might not like the appearance of ads, Facebook’s bank account balance should benefit plenty since it has far more users and can charge even more.
WhatsApp Business, described by Zuckerberg as “a hit” is a newer feature that was launched at the end of January. This service attracted over three million users in three months.
An impressive start when you consider this is an Android only offering in just a few countries.
Expect this to expand massively when it lands on iOS and moves to more countries.