EPeak Daily

German grocery store Penny creates Arcadian metropolis the place individuals reside in pumpkins

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The German low cost grocery store, Penny, has created an idyllic metropolis, the place people and crops reside in concord to advertise the dietary advantages of its ‘Naturgut’ vary.

The ‘Naturally for everybody’ marketing campaign, which stars Nena — one among Germany’s most profitable music artists — intends to boost consciousness of the subject of pure vitamin by a showstopping efficiency.

Produced by Tony Petersen Movie, ‘Natural For All’ is about in an eco-metropolis, the place individuals harvest carrots from ceilings, roses develop out of potholes and the hearth division makes use of its hose to water tomato crops…slightly than placing out disastrous fires.

The advert opens with Nena onboard a prepare shuttling in direction of a metropolis that’s actually springing to life. As she steps out into the ‘Stadtmitte’ (metropolis centre), a swarm of butterflies disperse, wanting to drink nectar from the Arcadian streets.

On this world, the concrete jungle has grow to be a nutritionists’ paradise, the place crops and people reside as one.

Nena joins the throng of individuals on the fertile road, and as one they harmoniously sing “It is a nice life” as they try in direction of a sustainable, wholesome future.

The guts of the marketing campaign was developed by Serviceplan Marketing campaign.

Penny’s chief working officer, Stefan Magel stated: “Immediately it’s not sufficient to only provide low costs. Our prospects anticipate us, as a reduction retailer, to supply fashionable product ranges and pure meals so far as attainable. With our personal model Naturgut, we have now due to this fact created an umbrella beneath which we summarise present vitamin traits.

With the brand new marketing campaign, we need to make Naturgut much more current. In Nena, we have now now discovered an genuine ambassador with whom we share a broad foundation of values. We put a number of coronary heart and soul into the frilly and multi-media marketing campaign.”

Christoph Everke, artistic managing director of Serviceplan Marketing campaign stated: “The scenes are accompanied by music from the programmatically titled music ‘It is a nice day’, which was impressively reworked into a up to date association with symphony orchestra and choirs. The main target is on Nena, who herself turns into a part of the motion.”


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