Unique: Gucci teases its new Responsible perfume marketing campaign
In November, Gucci introduced Lana del Rey can be becoming a member of Jared Leto because the face of the model’s iconic perfume Responsible and now we are able to completely reveal the primary have a look at the brand new marketing campaign.
#ForeverGuilty is about in a neon-noir Americana world the place tigers roam the laundromat and ostriches cavort by means of supermarkets, as ladies of their kitschy rhinestone-studded most interesting do their weekly store. One imagines that it is a world the place the moon is at all times full, the vehicles are at all times cherry-red and there’s a rattlesnake round each nook.
Los Angeles landmark Rae’s Restaurant, which was the setting for the well-known True Romance diner scene, additionally makes a cameo within the teaser, as do the 2 marketing campaign stars of whom we get solely tantalising glimpses.
The teaser additionally reveals, for the primary time, the brand new matching his and her bottle designs for Pour Homme and Pour Femme which have been created to replicate the equal standing of the men and women they symbolize. Pour Femme is reborn as an “Oriental Floral” perfume with a high notice of citrusy mandora smoothed out with bergamot and pink pepper. Lilac, patchouli and amber notes additionally linger on this wealthy scent. Pour Homme’s traditional perfume, in the meantime, stays unchanged, sharing the pink pepper and patchouli scents of its feminine companion and likewise contains notes of cedarwood, neroli and French lavender – the flower authentic playboy Casanova used to perfume his love letters.