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Moebius for Maxwell Home, 1989

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Moebius for Maxwell Home, 1989

In 1989 Jean Giraud, or Moebius as he’s universally identified within the comix world, accepted an project from the Paris workplace of Younger & Rubicam. The consumer was Maxwell Home espresso, and the job known as for a sequence of commercials that would seem in French magazines. The pictures correlated roughly to what we might right this moment name “a New Yorker cartoon” however additionally they overflowed with the exacting, unmistakable, visionary contact of Moebius, collaborator of Alejandro Jodorowsky, Ridley Scott, James Cameron, and Luc Besson.

Moebius accomplished six photographs for Younger & Rubicam however solely 4 have been truly utilized in magazines. The theme of the commercials was “Grain de Folie,” which interprets to one thing like “a contact of insanity.” The aim of the marketing campaign seems to have been to persuade French womankind {that a} espresso throughout the daytime may be seen as a correct exercise or perhaps a reward for accomplished duties, as we will see.

The heroine of the sequence was “Tatiana,” a self-possessed and trendy younger girl who occurs to search out herself alone on a abandoned jungle island or the like. Fairly than show a shred of panic, unflappable Tatiana as an alternative demurely sips her cup of Maxwell Home espresso, a cup that invariably is outlined as a tiny expanse of white in an in any other case fully yellow picture. Tatiana is so completely succesful that even the appreciable threats of the jungle are decreased (within the caption, we discover) to the on a regular basis trials of suburban domesticity. Or one thing.

Listed below are two fairly grainy photographs of the adverts kind of in motion. Word you can see a small quantity of white area to point the place the middle of the picture can be, within the two-page unfold of {a magazine}. (Higher photographs—and translations—are provided additional down, by no means concern.)


Moebius followers have been conscious of those photographs for fairly some time. In 1991, simply two years after the marketing campaign, French artist Numa Sadoul included them in a e book known as Mœbius: Entretiens avec Numa Sadoul. A number of years later they have been printed in a restricted run as Espresso Goals, the fifth concern of Ashcan Comics, a sequence devoted to Moebius rarities.

That concern, which was restricted to only 100 copies, fetches $500 in on-line public sale websites right this moment—which is true of the entire Ashcan Comics that I used to be capable of finding.

Listed below are better-quality pics with correct captions so that you could benefit from the full impact of those indelible Moebius photographs:

Ce petit break fut un soulangement pour Tatiana qui se lassait tant de ces blablas intellos. (The little break was a reduction for Tatiana, who was sick and uninterested in all of the mental blah-blah.)

Tatiana avait vraiment une sainte horreur qu’on la dérange pendant son petit break. (Tatiana had a real horror of being disturbed throughout her break.)

Tatiana tenait absolument à prendre un petit break entre deux lessives. (Tatiana insisted on having somewhat break between two a great deal of laundry.)

Tatiana avait bien mérité cinq minutes de break entre le coiffeur et les soldes. (Tatiana had a well-deserved five-minute break between the hairdresser’s and purchasing.)
Listed below are alternate, unused photographs:



Beforehand on Harmful Minds:
‘The Lengthy Tomorrow’ by comix grasp Moebius, key supply for ‘Blade Runner’
Moebius sends Batman to the shrink for Penthouse Comix, 1995

Posted by Martin Schneider



09:32 am


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