Fb is secretly engaged on a horrible meme app for teenagers
In its newest try to remain related, Fb has begun testing a brand new app for sharing memes. Latest years have seen the social media app grow to be overrun with mother and father and Brexit-voting uncles, and swathes of teenagers have left for the greener pastures of Instagram and Snapchat. In its newest ploy to vie for the teenage market, Fb has created a meme hub known as “LOL”.
In accordance with TechCrunch “LOL” is an app that incorporates a feed of memes and GIFs categorised by matters like “animals” and “pranks”. It’s at the moment being examined by 100 highschool college students with the consent of their mother and father, who all signed non-disclosure agreements in a bid to maintain the experiment below wraps. As if the identify wasn’t cringe sufficient, the memes are sorted into collections similar to “Dailies” and “Look Mother No Fingers,” with moreover lame filters like “Wait For It,” and “Savage”. In a traditional, data-sucking Fb-style transfer, there may be additionally a “For You” part that makes an attempt to make use of an algorithm to set you up with memes which are best suited for you.
An official spokesperson confirmed the take a look at: “We’re working a small scale take a look at and the idea is within the early phases proper now.”
The information marks one other in a protracted line of strive–onerous ventures by the corporate. Fb has been attempting to regain a number of the youthful customers that they’ve misplaced lately with a number of failed knockoffs of different viral apps. In 2017, Fb jumped on the nameless social community pattern by buying the tbh app, which was impressed by Yik Yak. It additionally had a go at the group video chat app Houseparty, and took main affect from Tik Tok and Snapchat with apps known as Lasso and Slingshot.
This newest try nevertheless is seemingly one of many worst. From a fast have a look at the beta model trialed by the teenagers, it’s stuffed with weeks-old memes and cringe operate names. Out of all of the social networking platforms, it’s in all probability Instagram that leads the way in which for dank memes, with devoted area of interest meme accounts reaching hundreds of thousands of followers and a visible storytelling interface that lends itself to meme-ing. For a corporation that spent most of its time gathering knowledge on the general public, Fb actually doesn’t appear to grasp what we wish from them. If it may well’t entice the following technology, is there any hope for FB?