Spotify to Purchase Parcast, Podcasting Community Behind Cults & Serial Killers
Spotify introduced plans on Tuesday to amass Parcast, the podcast community behind Cults, Mythology and different extremely scripted infotainment packages. Phrases of the deal, which is anticipated to shut quickly, haven’t been disclosed.
The deal is the newest transfer in Spotify’s push into podcasting, following the February acquisitions of each Gimlet Media (Homecoming and Reply All) and Anchor, a supplier of podcasting-related instruments.
Based in 2016, Parcast focuses on topic-driven podcasts with particular themes that sometimes double because the present’s title, resembling Feminine Criminals, Extraterrestrial and Hostage. Parcast’s hottest reveals on the Apple Podcasts charts embody Unsolved Murders: True Crime Tales (No. 112), Crimes of Ardour (No. 127), Serial Killers (N0. 151) and Survival (No. 178).
In all, Parcast presently produces 18 podcasts, with an extra 20 new reveals slated to launch this yr.
“The addition of Parcast to our rising roster of podcast content material will advance our purpose of changing into the world’s main audio platform,” mentioned Daybreak Ostroff, Spotify chief content material officer. “Crime and thriller podcasts are a high style for our customers and Parcast has had vital success creating hit sequence whereas constructing a loyal and rising fan base. We’re excited to welcome the Parcast workforce to Spotify and we stay up for supercharging their progress.”
Added Max Cutler, Parcast’s founder and president: In three years, we’ve got created a manufacturing home that has grown exponentially and hit a chord with thriller and true-crime followers, particularly girls, throughout all 50 states and world wide… Alongside Spotify, our capacity to scale, develop and amplify the distinctive and tailor-made model of content material we create is filled with incredible potentialities.”