Adverts We Like: Rolling Stone and Y&R Brazil group as much as make ‘Soundproof Posters’ for rockers
Regardless of what pop radio might need you suppose, rock ‘n’ roll will not be useless. In Brazil, Rolling Stone is relying on that and helps budding rock stars get some privateness to hone their abilities.
Rolling Stone Brazil and Y&R Brazil (a part of VMLY&R Group) have teamed as much as create a collection of ‘Soundproof Posters’ that serve a twin objective – soundproofing apply areas and looking out actually cool.
Rolling Stone realized that two issues occur when youngsters resolve to be taught the guitar: they’ll annoy neighbors, dad and mom and siblings, and they’ll cling band posters on the wall. Combining the 2 appeared a logical answer.
Teaming with Y&R Brazil, the 2 created an impressed collection of 4 posters which have soundproof qualities. The posters are completely fabricated from acoustic foam, coated with fireproof resin and fiberglass. They have been crafted by Focus Cinematography, utilizing a brand new manufacturing approach developed particularly for the mission.
The posters function 4 prime guitar legends of previous and current – Jimi Hendrix, Keith Richards, Zakk Wylde and Brazilian guitarist Kiko Loureiro.
Rolling Stone Brazil has been migrating from print journal solely to a digital content material hub, just lately increasing its scope and rising their viewers. The model needed to drive engagement whereas rising its follower base. With Instagram the go-to platform for guitar gamers posting themselves enjoying, the social web site grew to become the point of interest of the marketing campaign.
Followers of Rolling Stone Brazil have been invited to publish their finest riffs utilizing the hashtag #SoundproofPoster on Instagram, and the perfect ones received a set of 4 posters every. The marketing campaign unfold organically, with folks tagging buddies that play guitar. The social marketing campaign options loads of shred-worthy riffs and continues to develop.
A video exhibits how the posters have been made and explains the competition.