Spotify Appoints Karen Lawson as Managing Director for Australia and New Zealand
Karen Lawson is the brand new managing director of Spotify’s operations in Australia & New Zealand.
Primarily based in Sydney, Lawson beforehand served as CEO of start-up accelerator Slingshot, a put up she exited in July of final yr.
Previous to that, she was chief of recruitment platform careerone.com.au and her CV consists of eight years in varied roles with Yahoo7, rising to GM of enterprise developments and partnership in 2013.
Lawson is the third govt to steer Spotify in Australasia for the reason that streaming service launched in these components in 2012. Kate Vale, the founding managing director, left in June 2017 and was succeeded by Jane Huxley, the former head and founding father of Pandora’s now-shuttered Australian affiliate.
Huxley left in February for a brand new function as Spotify’s managing director for EMEA (Europe / Center East / Africa), primarily based in London.
“I’m thrilled to be becoming a member of Spotify as MD for Australia and New Zealand. It’s great to be a part of a enterprise which is so cherished by thousands and thousands of individuals all over the world,” Lawson tweeted.
I’m thrilled to be becoming a member of Spotify as MD for Australia and New Zealand. It’s great to be a part of a enterprise which is so cherished by thousands and thousands of individuals all over the world.
— karen lawson (@karenlawson2025) Could 23, 2019
With this new gig, Lawson will report into Spotify’s world head of markets, Cecilia Qvist.
Amongst her duties, Lawson will probably be anticipated to develop the A$24.9 million in income which Spotify Aus/NZ generated from advertisements on its “freemium” tier in 2018, up barely from $24.three million in 2017, in accordance with the Australian Monetary Overview, primarily based on paperwork lodged with the company regulator.
A spokesperson declined to touch upon the brand new appointment, which is alleged to take impact from June 24.
In a world first, Spotify final yr started testing its Lively Media function, which allowed thousands and thousands of customers of its free service in Australia to skip advertisements as an element focused advertising initiative.