Sherbinskis, the cannabis and lifestyle brand founded by Mario Guzman and favored by rappers like Tyler the Creator and singer John Mayer, announced its partnership with non-profit organization No Vet Alone on Tuesday (Aug. 13). Under this strategic partnership, the two entities will work together to raise awareness about the benefits of cannabis helping No Vet Alone members recover from opioid addition. The partnership will also draw attention to the growing suicide rate among military veterans and first responders.
Guzman’s brother Kevin Puryear served in the military and when he returned home from deployment in the Middle East, he struggled with post-traumatic stress disorder. Kevin ultimately found relieve through cannabis and Guzman says he plans to roll out new initiatives in tandem with No Vet Alone in the future.
“We are elated to welcome Mario, a visionary in the cannabis industry, aboard with No Vet Alone. The opioid epidemic is still very real. Cannabis provides an effective and healthier substitute for opioids and prescription drugs. Sherbinskis has made a name for itself in the veteran community because of Mario’s good work, and we look forward to continuing that together,” said John Wordin, founder and chairman of No Vet Alone, in a statement.
No Vet Alone research shows 20 veterans die every day to suicide as part of the alliance, researchers will be able to determine the appropriate cannabis strains to best therapeutically aid an array of mental health conditions.
“I respect John and the members of No Vet Alone immensely,” said Guzman in a press release. “Their work is beyond crucial to combating both veteran suicide and the opioid epidemic. Cannabis saved my brother’s life and we have the power to save more lives together.”