Fox News host Tucker Carlson is learning the hard way that parroting white supremacist talking points on one’s television show is a good way to lose advertisers.
After his latest diatribe, in which Carlson said white supremacy is not a problem in America but merely a “hoax”, his primetime show lost at least five advertisers, New York Magazine reported, including Nestle, SteinMart, HelloFresh, Calm, and SoFi.
In fact, according to watchdog group Media Matters for America, Carlson has been bleeding advertisers since last year. The organization reports that the host’s “‘nightly paid ad load’ dropped from a high of 36 paid ads per episode in October 2018 to 15 per episode in August 2019.”
And since December 2018, Carlson has lost more than 70 paid advertisers.
The conservative host took a short vacation after claiming that white supremacy is “not a real problem in America” — just days after an anti-immigrant gunman killed 22 people at an El Paso Walmart — leading many to speculate Carlson might not return.