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French photographer Philippe Echaroux has taken street art off the streets and deep into the Amazon rainforest with his latest project Amazonia. Using a projector, Echaroux used the trees of the Amazon as the canvas for a series of portraits of the indigenous Surui people.

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Echaroux designed the project in response to a plea from the Surui tribe’s chief Almir Surui Narayamoga, who asked that his people’s plight be highlighted. The tribe, who lives in the area, is a victim of massive deforestation and miners who don’t hesitate to violate their territory in the search for deposits of precious stones.

A self-proclaimed ‘activist artist’, Philippe wanted to draw international awareness to the greed-fueled environmental threat of deforestation in the region. He spent a week as a guest of the chief, photographing tribe members, before going to work with his projector and camera.

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By illustrating the faces of the people directly impacted by illegal logging practices, Echaroux powerfully humanizes the issue. Describing the inspiration behind Amazonia, he explains:

‘When you cut a tree, it’s like putting down a man.’

Visit Philippe’s website to see more of his “Street Art 2.0 – a non-destructive way to make people think and react.”





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