Twitter’s MoPub has appointed Dushyant Sapre as managing director (MD) APAC to strengthen partnerships with clients and lead the growth in the region.
Dushyant will be based out of Singapore will develop and implement the regional growth strategy for MoPub, with special focus on Japan, Korea and China, while working with cross-functional teams to propose solutions for clients.
Prior to this, Dushyant was the managing director for APAC supply and global app partnerships at Criteo, and was a founding leader of the Criteo Singapore office since 2013. Over the past decade he has advised leading app developers/digital publishers on maximising monetisation and online retailers on user acquisition and retention.
Dushyant said: “I am privileged and humbled to be given the opportunity to lead MoPub in APAC and help the mobile ecosystem of marketers, agencies and app developers achieve bigger outcomes for their marketing objectives. APAC is at the cusp of an explosive growth right now due to its mobile-first economies and is expected to become the number one region for app downloads, app advertising spend and app store consumer spend over the next three years.”
Janae Redmond, vice president, MoPub said: “Dushyant’s demonstrable track record of building and developing successful teams, deep knowledge of the APAC markets, and unique understanding of both the buy-side and sell-side of the advertising ecosystem make him a tremendous addition to the MoPub team. I am enthusiastic about the opportunities in the growing APAC region, which is a key area of investment for MoPub,”