Lady Gaga: Haus Laboratories Is For

It’s no secret that Lady Gaga is an ally to the LGBT+ community. The actress and singer has been advocating for the community from the beginning of her career, whether by popping up at Pride parades, putting out self-love bops like “Born This Way,” or wearing a meat dress to protest Don’t Ask, Don’t Tell. It’s no surprise then, that her beauty brand, Haus Laboratories, would keep the community in mind too.


In a recent interview with Allure for its October cover, Gaga opened up about the inspiration to start a beauty brand and how makeup has been a consistent love across her life. She also touched on her desire for Haus Laboratories to be a continuation of her advocacy work for the community, especially youth. “I would like all gender identities to know very clearly that they are included, and never exploited, ever,” she shared. “I want that little boy at home that might like to be called a girl to say, ‘Mommy, I want to wear Dynasty. It’s a Glam Attack.’ And then Mommy goes, ‘Oh, my son wants to be called a girl, and he wants the Glam Attack.’ And then she goes and she gets it for him. And he uses it. And then there’s a bond.”

“It’s kind of like when kids used to come to my shows with their parents, and they’d lean over and they’d say, ‘Mommy and Daddy, I’m gay.’ Or ‘I’m not a boy; I’m a girl,'” she continued, adding that this has happened countless times at concerts during her career.

A beauty brand that wants everyone (and she means literally everyone) to accept and love themselves—with the support of their parents too? We’ll take one of everything, thanks.