Bank of New Zealand is highlighting the feelings of both excitement and apprehensions that comes with buying and shifting to a new house.
The campaign titled ‘The Kids’ Room’ created by Colenso BBDO with an underlying banking theme of buying a new house features the story of how siblings Jasper and Willa go through different emotions after living in one room and then moving into their own rooms in a different house.
The brother then realises his sister is afraid to sleep alone, so he decides to sleep on the floor of his sister’s room.
The Kids’ Room is the continuation of ‘What Ella Wants’ campaign and the music track for the campaign is given by artist Johnny Richardson.
The campaign will run across TV, online, in cinemas and will feature in branches and on outdoor nationally.
Briar Rowe, head of brand at BNZ, said: “Banking can be seen as very rational, but we know it’s interwoven into many of our biggest life moments. This story taps into the emotions that these moments have, through the eyes of Jasper and Willa.”
Colenso BBDO executive creative director Steve Cochran said: “Building on the spirit of our ‘What Ella Wants’ spot, made earlier this year, has been a lot of fun. Zia did an amazing job bringing this story to life with two young stars, Ben and Zita. Zita, just five years old was intent on staying true to her onscreen character, Willa, throughout the two-day shoot.
“It wasn’t our initial intention to use another song from the same singer. But in our search for possibilities, this one just seemed like a great fit. And I guess, as a bonus, helps make this spot even more of a true ‘sister’ to the Ella ad.”