Cult hires Charlotte Bunyan as their first Head of Strategy


Cult, one of the world’s fastest growing independent creative agencies, is excited to announce the appointment of Charlotte Bunyan as their first head of strategy. With decades of experience at top creative and marketing agencies, Charlotte has won several industry awards and worked on brands including P&G Haircare, Unilever, De Beers and Sony Mobile.

Charlotte will work alongside Cult’s chief strategic officer Bridey Lipscombe to launch a dedicated strategic division to work on their global clients including Burberry, M.A.C, Elemis, Sally Hansen, ghd, Dunhill and Pepsico’s latest wellness drink YULA. Based from their East London HQ, Charlotte will drive Cult’s strategy and innovation and sit on the Global Executive Team.

Founded in 2012, Cult launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $6.8m (£5.5m). The agency is planning to open a further studio in LA next year following a series of West Coast new business wins.

Formerly head of strategy at Collider and VP strategy director at Jack Morton, Charlotte speaks regularly at industry events and has received several awards for strategy and effectiveness. Most recently she accepted the inaugural Change-Maker Award from Women in Marketing. Charlotte also mentors emerging leaders, as a member of SheSays, Bloom and the Allbright, and recently spearheaded a creative fund to support female entrepreneurs.

Cult’s co-founder and chief strategy officer, Bridey Lipscombe, said: “Charlotte is one of marketing’s leading strategic minds, her understanding of the symbiosis of strategy, creativity and technology is unparalleled. Cult only works with people that are willing to embrace the unknown. Charlotte’s strategic insight and innovative nature will ensure Cult continues to deliver market-defining creative campaigns and services which will be fundamental to our growth. She will be a powerful new addition to our frontline management.”

Charlotte Bunyan, head of strategy, said: “I’m thrilled to be joining such a dynamic business at this exciting point in its growth. Cult’s creative ambition, passion for the work and willingness to invest in innovation is inspiring. With clients such as Elemis, the UK’s number one skincare brand, and Sally Hansen, the USA’s number one nail brand, Cult’s ever-expanding client base and expertise are second to none. I can’t wait to drive their strategic offering forward.”

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