Nickelodeon’s three-part revival of ’90s series “Are You Afraid of the Dark?” wrapped up mere days before Halloween, bringing an end to a tale that introduced a brand new Midnight Society and made them the stars of the show in a life-and-death battle against the evil Mr. Tophat and his sinister Carnival of Doom. The limited series, penned by BenDavid Grabinski and directed by Dean Israelite, managed to hit that “gateway horror” sweet spot, with the finale perfectly setting up a more traditional, anthology-style reboot of “Are You Afraid of the Dark?”.
Of course, whether or not the series continues is entirely dependent on how many people tuned in to watch, and Deadline reports today that those numbers were pretty damn good.
“All three parts of Are You Afraid of the Dark? ranked as the most co-viewed show on broadcast and TV each week, with 33% of Adults 18-49 watching with a Kid 6-11.”
“It was the number-one live-action series on cable TV in all kids’ demos (2-11, 6-11 and tweens 9-14).”
“And with an industry standard of shows targeting 6-11-year-olds experiencing roughly 20% lifts in L3 time shifted ratings compared to Live Same Day, Are You Afraid of the Dark? scored 35% lifts among Kids 6-11 and 36% overall with the Kids 2-11 demo in L3 versus LSD.”
What does this mean? While we’ve heard nothing official about a continuation, it sounds to us like the three-episode revival was enough of a success to warrant Nickelodeon ordering up more episodes. And that’d be music to our ears, as kid-friendly horror is so very important. After all, it’s shows like “Are You Afraid” that turn new generations into lifelong horror fans.
Please keep opening up those gates, Nickelodeon. Kids need their horror too.