Set to open in Covent Garden from November 29, the month-long interactive, immersive store will be inspired by the brand’s latest blockbuster eyeshadow palette Mercury Retrograde.
Taking to Instagram to announce the news, founder Huda Kattan said the pop-up was a dream come true and that London was one of her favourite places in the world, making it the natural choice for the brand’s first store.
The pop-up will stock all your current favourites plus some new and limited edition pieces being created especially for the store. Entry is free but places will be limited so if you want to make sure to get your chance, you can sign up here.
The Huda Beauty pop-up store will run from 29 November until 26 December 2019 at East Piazza, Covent Garden.