Founded in 2016 and based out of Glasgow, Boots & Beards have one simple mission: to show that the natural environment is something that can be enjoyed by anyone.
Founded in 2016 and based out of Glasgow, Boots & Beards have one simple mission: to show that the natural environment is something that can be enjoyed by anyone – regardless of background.
In 2015, Kash Butt began hiking with members of his family every second Sunday. For the Glaswegian, the scheduled sessions provided the perfect opportunity to catch up with the people he cared about the most, all while getting in some all-important exercise.
“We got together, went for a hike, came back the same day, and I would post the pictures on Facebook,” he remembers. “Friends would start commenting saying, ‘That looks amazing, why don’t you let me come?’ So that’s where we said, ‘Look, let’s start up a club – an organisation. Because this is something that people clearly would like to do on a regular basis.”
They officially launched a year later. Operating under the name Boots & Beards and based out of Kash’s native Glasgow, the aim was to show that the great outdoors was something that could be enjoyed by everyone – regardless of their background. For Kash, an Asian-Scot, widening access to the natural environment has become something of a mission since overseeing Boots & Beards’ first group walk back in 2016.
“I’m from an Asian background. People from the [my] community have this thing where providing for their family, having a stable base… that seems to be a priority. When Sunday comes around, some people are still working. They never really go out. Saying, ‘Let’s go explore this hill’ – that’s not something that’s felt in our community. But hopefully we’re changing that.”
“Obviously our first activity was hill walking. But from there we’ve moved onto boot camps, badminton, trips away, Tough Mudder… people tend to come back to the activities they like the most. Some people will come just for badminton. Some people will come hill walking. Some people will just do boots camps. We’ve easily had over 500 different participants.”
The group recently collaborated with Columbia as part of the brand’s ‘Our National Parks’ campaign, an initiative that seeks to promote diversity in the outdoors, as well as showcasing the power it possesses in uniting communities.
To mark the partnership, Huck spoke to Kash about what Boots & Beards are doing to make the outdoors more inclusive.
Shaking things up
“We’ve done a lot of networking with organisations – National Parks, Mountaineering Scotland, Climb Scotland. These people recognise that the Asian community, or the BME community, do not come out and visit [these places]. Outdoor activities are perceived as a very white activity. They actually came forward and have been in touch with us, and we’ve been in touch with them about how we can change that.”
“We joined Mountaineering Scotland, we became members – 19 of us. They had this AGM last year which five of us got invited to. I think, at that AGM, they said to us that we were the first Asians – or people from the BME community – they’d ever had at the AGM in their entirety.”
Promoting real-life interaction
“I love what we do because I get to meet a lot of different people. It’s the socialising aspect for me. I’m not WhatsApping, I’m talking to people face-to-face. When you do that, you can actually engage with them. I think the best thing to do is go out for a walk and get to know a person.”
“The more you get to know people out there, the more they seem to open up. We’ve had a lot of people who’ve had some major problems in their life. Just by coming to the walks, they seem to open up more. In some instances, we’ve been able to help them as well.”
Showing that the outdoors is for everyone
“When my parents came into this country, they had nothing. I would say, for my generation, all those parents came into this country with nothing as well. They had to work hard to try and make a foundation for themselves. Maybe going out to the hills was not a priority for them, and maybe that was something that was put into the kids.”
“But we’re trying to show people that the outdoors is theirs too. If you’re not someone who wants to go to the gym but you’re stressed out, there is another form of activity and exercise that could be helpful for you.”
“I think anyone and everyone can do it. I think what’s lacking in some people is confidence. Some people don’t know where to start. They don’t know where to go. That’s been the case for some of our participants.
But that’s why they come along with us. Once they see how easy and how accessible rural areas are, they kind of pass that on to their friends and family. You see other groups forming. It’s word of mouth, which is great.”
Find out more about Boots & Beards on their official website.