A Flawless Twitter Dunk 12 Years in the Making

In August 2007, the waning months of the George W. Bush administration, a Twitter user snapped up the name @flawless. Their first tweet was inauspicious: “wonderin how tha hell to work this thing.” Their second tweet landed Tuesday, November 26, 2019. It was worth the wait.

A little background helps. On Tuesday, Twitter began notifying people with dormant accounts that their handles would soon be thrown back into the wild, a land grab for the ages. Anyone who’s been inactive on the platform for at least six months has until December 11 to sign in, lest they find themselves—or at least their handles—raptured. At the time, @flawless hadn’t tweeted in well over a decade. So.

Social media consultant Matt Navarra tweeted a link to the news. Within an hour, Twitter user @flawlessisop—understandably eager to lop a few characters off of his handle—quote-tweeted Navarra: “Ur days are numbered @flawless.” Two minutes passed. And then this happened:

In other words, “fuck outta here.” It turns out @flawless had been there the whole time. Well, most of it, anyway. In a brief DM conversation with WIRED, the person behind the account explained how they reemerged to craft the perfect tweet after years of silence.

As you may have guessed from the profile picture, the person behind @flawless is a huge Selena Gomez fan, going back to the Wizards of Waverly Place days. The account itself predates the show by a couple of months, but has basically served as a way to keep tabs on Gomez’s career, @flawless says. They follow two accounts: Selena Gomez, and a protected account that also has a Selena Gomez avatar.

“The only purpose of my account is to keep up with Selena Gomez’s tweets as she’s releasing an album one of these days,” says @flawless. The singer’s recently titled “SG2” is scheduled to drop on January 10. “I haven’t been logged in the whole time. I only just downloaded the app and logged back in a few months ago to keep up with her tweets. I haven’t been using it a lot!”

The @flawless proprietor, who would say only that they’re from Connecticut, explained that they logged on for a different reason Tuesday, specifically because they’d seen the Twitter news. “My first thought was to make sure Twitter wasn’t taking my handle,” @flawless says. And then the tweet, which quickly went supernova. “I did not expect the tweet to blow up at all, I’m surprised it did,” says @flawless. “I open the app a few hours later and the tweet had already reached 1000 retweets and 5000 likes.” As of this writing, it’s clocking in at over 14,000 tweets and 61,000 likes, along with nearly 800 followers.

Source link