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Bigger is not necessarily better

“No one ever got fired for choosing IBM.” Is that true for WPP today? It’s a proverb from the last century that meant choosing the biggest is a no brainer. But is the biggest always the best? Especially today in the world of marketing…

The Man Who Brought Down Lance Armstrong

Updated: 2018-04-19 At 5:19 p.m. on Friday, April 30, 2010, Floyd Landis hit send on what would prove the most consequential email of his life. Addressed to the then-CEO of USA Cycling, Steve Johnson, the email bore the subject line…

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