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Brand advertising is broken. Here’s why.

Brand advertising is broken. Here’s why.

It’s one of the most famous quotes in advertising history. Over a hundred years ago, department store mogul John Wanamaker stated: “Half the...
Marc Pritchard evaluates the next 10 years of the P&G brand

Marc Pritchard evaluates the next 10 years of the P&G brand

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the...
Want your brand to be present on TikTok? Here are your options

Want your brand to be present on TikTok? Here are your options

If you work in marketing or lead a brand, you’re probably over 24. If you are over 24, there’s a good chance you’re...
Kat Von D has stepped away from her beauty brand

Kat Von D has stepped away from her beauty brand

Kat Von D has left her namesake beauty brand after 12 years and will no longer be involved in any capacity it has...
'A Quiet Place' Being Released in Brand New 4K Ultra HD Steelbook from Mondo and Paramount

‘A Quiet Place’ Being Released in Brand New 4K Ultra HD Steelbook from Mondo...

Ahead of the sequel later this year, Paramount has announced today that A Quiet Place is getting a brand new, collectible Mondo X...

Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand

After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its...

What does the birth of the ‘Conscious Consumer’ mean for your brand?

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1bn. Galvanised by a pesticide-free product...
AgencyUK wins brief to refresh the animal health brand Verm-X and develop the DTC strategy

AgencyUK wins brief to refresh the animal health brand Verm-X and develop the DTC...

Over the last 20 years, Verm-X has developed and launched more than 20 natural animal health and nutritional products, experiencing steady growth in...
Jordan Brand Women

Jordan Brand Women’s Line Is Here & Fronted By Teyana Taylor

After announcing its commitment to expanding women's offerings in 2018, Jordan Brand launched a full women's apparel collection (the brand's first!) on Friday....

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