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Time is precious: Apple's Chinese New Year ad 'Three Minutes'

Time is precious: Apple’s Chinese New Year ad ‘Three Minutes’

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the...
Trump’s Trade Deal Won’t Cut Chinese Tariffs Until After 2020 Election

Trump’s Trade Deal Won’t Cut Chinese Tariffs Until After 2020 Election

President Donald Trump’s tariffs on billions of dollars of Chinese goods coming into the U.S. are likely to stay in place until after...
Chinese audiences are pining for simpler times: PepsiCo CNY 'Bring Happiness Home'

Chinese audiences are pining for simpler times: PepsiCo CNY ‘Bring Happiness Home’

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year campaigns from over the years...
Cartier launches store on Tmall to connect with 'young and sophisticated' Chinese audience

Cartier launches store on Tmall to connect with ‘young and sophisticated’ Chinese audience

Luxury brand Cartier has partnered with Alibaba to launch an online store on its Tmall Luxury Pavillion platform.Cartier, which first launched an online...

Apple’s Chinese New Year ad focuses on a single mother’s family story

Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations...
Chinese New Year ads: why Petronas reigns supreme

Chinese New Year ads: why Petronas reigns supreme

As we enter the Year of the Rat, advertising creatives from across Asia offer their favourite Chinese New Year campaigns from over the...

Chinese police force called in to investigate New Year decoration

Someone dialed 110 on a 2020. In the southern Chinese province of Guizhou, the People’s Armed Police received a report that someone...

RHB Bank celebrates unconditional familial love this Chinese New Year

Chinese New Year is fundamentally about bringing families together. The most recent edition to RHB Group’s Challenger Series, created by FCB Kuala Lumpur,...
TikTok Hit With Class-Action Lawsuit Over Child Privacy Violations

TikTok Shares Transparency Report Amid Suspicions of Chinese Censorship

The report lists a total of 278 requests from government bodies for user data & content removal. TikTok released its first-ever transparency report on...

Singtel takes comedic approach for its annual Chinese New Year campaign

Singtel has adopted a more comedic approach for its annual Chinese New Year campaign, moving away from its traditional tug at heartstrings approach.The...

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