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'We’ve been selling the wrong thing': Newsworks CEO Tracy De Groose on why digital advertising is broken

‘We’ve been selling the wrong thing’: Newsworks CEO Tracy De Groose on why digital...

Quality journalism online is where digital advertisers need to move their spend, said Newsworks chief executive Tracy De Groose in her address to...
American Resistance - Arc Digital

American Resistance – Arc Digital

How has “the Resistance” — the broad term used to describe everyone who rose up in outrage about Donald Trump’s election and tried...
Mitt Romney: Latter-day Saint - Arc Digital

Mitt Romney: Latter-day Saint – Arc Digital

There are moments that call for political accountability and moments that call for a moral reckoning. The first befits a more ordinary type...
Monsta X's 'Follow-Find You' Goes Top 10 on World Albums & World Digital Song Sales Charts

Monsta X’s ‘Follow-Find You’ Goes Top 10 on World Albums & World Digital Song...

"Follow" becomes the K-pop crossover band's fifth Top 5 single on World Digital Songs. Even as Monsta X navigated some bumps during their new album...
Wall-E with a Paintbrush? - Arc Digital

Wall-E with a Paintbrush? – Arc Digital

Earlier this year, on February 12, science reporter Jacob Margolis tweeted a thread about the last message received from NASA’s Mars rover Opportunity,...
Digital Nomad Sage

Interview with MoviePOP & Creator, DJ Washington – Digital Nomad Sage

MoviePOP Creator DJ WashingtonA version of this article was first published on Digital Nomad Sage.DJ Washington is the creator of MoviePOP and works...
Google's global brand lead says ad industry needs to get better at pre-testing digital creative

Google’s global brand lead says ad industry needs to get better at pre-testing digital...

One of the biggest shifts in the creative industry has been from a switch from demographics-based targeting to a more interest-based targeting -...
The Drum Digerati 2019: the world's top 100 digital marketers (part 5)

The Drum Digerati 2019: the world’s top 100 digital marketers (part 5)

The fifth and final set of global inductees to The Drum annual Digerati list – our celebration of the world’s top digital marketers...
James Dean set to star in new film through digital resurrection, horrifying fans

James Dean set to star in new film through digital resurrection, horrifying fans

James Dean is coming back from the dead to appear in a new movie, a Hollywood production company said on Wednesday, causing an...
Traditional vs digital PR: the evolving role

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips. Public relations has gone through a dramatic change over the last...

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