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Uber raids Google (again) for European marketing boss

Uber raids Google (again) for European marketing boss

Uber has hired Google’s marketing boss for Norther Europe, David Mogensen, to lead its European marketing. It’s the latest major hire for the...
Netflix, facing 'muted' international competition, ups marketing spend by $325m

Netflix, facing ‘muted’ international competition, ups marketing spend by $325m

Netflix has made good on its promise to boost marketing spend in the last quarter of 2019.The streaming giant doled out $879m in...
Disney, BMW Group, Pinterest, PepsiCo, HP: The Drum Marketing Awards US 2020

Disney, BMW Group, Pinterest, PepsiCo, HP: The Drum Marketing Awards US 2020

Disney, BMW Group, Pinterest, HP and PepsiCo are among the many brands set to judge The Drum Marketing Awards US 2020.This prestigious industry...
10 questions with... Kris Robbens, marketing director GB&I of the Coca-Cola Company

10 questions with… Kris Robbens, marketing director GB&I of the Coca-Cola Company

To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a...
A marketing masterclass: What Glastonbury can teach us

A marketing masterclass: What Glastonbury can teach us

Marketing is about making a noise, so it’s perhaps fitting that a grand old music festival can teach us all a few lessons...
J&J’s Richa Goswami says the future of marketing is balancing purpose with personalisation

J&J’s Richa Goswami says the future of marketing is balancing purpose with personalisation

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the...
How Jaguar Land Rover can electify its marketing as experience boss Pargeter departs

How Jaguar Land Rover can electrify its marketing after Pargeter departure

Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than...
How Jaguar Land Rover can electify its marketing as experience boss Pargeter departs

How Jaguar Land Rover can electify its marketing as experience boss Pargeter departs

Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than...

BBC Studios appoints Nicki Sheard as chief marketing officer

BBC Studios has turned to Nicki Sheard to guide its global marketing strategy as chief commercial officer.Veteran marketer Sheard is no stranger to...
Oatly mounts first regional marketing campaign

Oatly mounts first regional marketing campaign

Oatly is taking its milk alternative crusade beyond the M25 with the launch of its first marketing campaign outside London.Billed as the vegan...

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