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The Drum Live asks whether virtual influencers can build real connections with audiences

Can virtual influencers build real connections with audiences?

Despite investment in virtual influencer campaigns by brands such as SK-II, Calvin Klein and Smart Car, some marketers still doubt whether a virtual...
The Drum Live asks whether virtual influencers can build real connections with audiences

The Drum Live asks whether virtual influencers can build real connections with audiences

Despite investment in virtual influencer campaigns by brands such as SK-II, Calvin Klein and Smart Car, some marketers still doubt whether a virtual...
Rosalia's "Juro Que" Video Proves She's A Real Ride-Or-Die

Rosalia’s “Juro Que” Video Proves She’s A Real Ride-Or-Die

Rosalía will ride for her man and she doesn't care who knows it. Keeping up with the singer's tradition of creating jaw-dropping cinematic...
The Real Genius of Love Island Is Its Money-Making App

The Real Genius of Love Island Is Its Money-Making App

Love Island—the reality show stuffed with six-packs, sunscreen, fake tans, and pearly white teeth—is back!Wired UKThis story originally appeared on WIRED UK.The series,...
Can these 6 steps tip us toward real climate action?

Can these 6 steps tip us toward real climate action?

In the wake of the news that the 2010’s was the hottest-ever decade on record, many are asking — what can be done...
Baker bill gives State Police reform real bite

Baker bill gives State Police reform real bite

It’s easy to promise reform and make lofty pledges to do better going forward. But when it comes to righting a ship such...
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Photographer Brings Klimt’s Paintings to Life With Real Models

At this year’s annual Life Ball in...
Real or Fake: New NBC Peacock Shows

Real or Fake: New NBC Peacock Shows

This July, NBCUniversal and Comcast will launch a new streaming service, Peacock. (Xfinity cable customers will get an advanced version in April.) It...

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