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Unilever pushing publishers to welcome third-party ad verification

Unilever pushing publishers to welcome third-party ad verification

One of the world’s biggest advertisers wants its publisher partners to share its philosophy on ad measurement and verification.Luis di Como, Unilever’s executive...
Why It Matters That YouTube Changed Its Verification System

Why It Matters That YouTube Changed Its Verification System

Imagine a cafe. It's popular, with large group of regulars who linger in front of the door each morning, all awaiting their next...

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