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WeWork marketing agency in leadership buyback post-IPO fiasco

Conductor, the SEO and content marketing agency acquired by WeWork in 2018, has bought itself back from its troubled parent company.Agency leadership announced...

Maurice Lévy’s first WeWork turn around ad revealed

As part of operation turnaround, WeWork has launched its first campaign since Maurice Lévy became the interim marketing head, opting for a printed...
The WeWork Movie You Knew Was Coming Is Finally Happening

The WeWork Movie You Knew Was Coming Is Finally Happening

Well, that was fast. No sooner have the fortunes of WeWork plummeted off the cliff of late capitalism pipe dreams and into the...
WeWork shows that real profit still matters more than ‘growth’

WeWork shows that real profit still matters more than ‘growth’

In recent weeks, the news has grown steadily worse for WeWork. The company postponed its planned IPO amid concerns from the investment community...
Can Publicis patriarch Maurice Lévy salvage the WeWork brand?

Can Publicis patriarch Maurice Lévy salvage the WeWork brand?

In a year of quick exits and dismantled job titles, Maurice Lévy’s leap into the flames of post-Neumann WeWork came as a late...
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WeWork chaos over the weekend = employees in a new version of purgatory

As WeWork continues to self-immolate, news about Adam Neumann’s golden parachute and Softbank’s plans to salvage the company dominate the headlines. There are...
Maurice Levy named interim CMO of WeWork as part of larger turnaround plan

Maurice Levy named interim CMO of WeWork as part of larger turnaround plan

WeWork has named Publicis Groupe chairman Maurice Levy interim chief marketing and communications officer as the embattled brand sets a new course toward...
Reality check: WeWork can make mistakes, lose billions

Reality check: WeWork can make mistakes, lose billions

Michelle Obama, toned-arm goddess that she is, gave me perspective on more than a desperate need to lift when she said about the...
Even in an Existential Crisis, WeWork Continues to Grow

Even in an Existential Crisis, WeWork Continues to Grow

Food Labs, the first industry-specific WeWork Labs, came out of a corporate decision to change how the company sourced food. WeWorks no longer...
SoftBank Taking Control of WeWork

SoftBank Taking Control of WeWork

WeWork's largest investor, SoftBank, will take control of the company at a deal valuing WeWork at about $8 billion, far less than the...

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